Privacy policy

Privacy Policy

Last updated: September 2026

At YARRAME ("we", "us", or "our"), we are committed to protecting your personal data in accordance with the Digital Personal Data Protection Act, 2023 (DPDPA). This Privacy Policy explains how we collect, use, disclose, and safeguard your personal data when you visit www.yarrame.com or make a purchase from us.

1. What Information We Collect

We may collect: Name, email address, phone number, billing/shipping address, payment details, browsing behaviour, and device/IP data.

2. How We Use Your Information

To process orders, provide customer support, send marketing communications (with your consent), improve our website, and comply with legal obligations.

3. Sharing of Information

We do not sell your data. We may share it with payment processors, logistics partners, and marketing platforms solely to operate our store.

4. Your Rights Under DPDPA 2023

As a Data Principal, you have the right to: access your personal data; correct or erase your personal data; withdraw consent at any time; nominate a representative; and raise a grievance with the Data Protection Board of India.

5. Grievance Officer

As required under the DPDPA, our Grievance Officer is: Name: Aruns Email: hello@yarrame.com Response time: Within 48 hours

6. Data Retention

We retain your data only as long as necessary for the purposes outlined, or as required by law.

7. Cross-Border Data Transfers

Your data may be processed outside India. We ensure appropriate safeguards are in place for all such transfers.

8. Contact Us

For any privacy concerns: hello@yarrame.com